Alex Clamon | A Brand that Fits

Alex Clamon cut his teeth in sales and quickly grew into a successful sales manager and marketer. One of the most recognizable brands he has built is that of TaxMasters and founder, Patrick Cox.

Building a brand that fits means building a brand around a company’s resources and assets. It means molding the brand and shaping it to fit the underlying tenets of an organization. The same way that a company’s culture follows its leadership, Clamon strongly believes in using the momentum of personality in an organization to market and to build brand recognition and sales.

“Look at it like this,” says Clamon. “If you can just be who you are and build an effective brand around your personality, you never have to worry about letting anyone down or failing to perform or meet anyone’s expectations. The trick is figuring out how to market based on who you are. That’s where I come in.”